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Addict-o-matic
http://addictomatic.com/

Latest Buzz on any topic

Google Alerts
http://www.google.com/alerts

Google Blog Search
http://blogsearch.google.com/

Google dashboard / Me on the Web
http://www.google.com/support/accounts/bin/answer.py?hl=en&answer=1228138

Google Dashboard allows you to view and monitor what information shows up about you on the web.

The "Me on the Web" features can be used to monitor personal mentions, but could also be used to monitor a product/brand name

- Feature announcement by Google product manager: blog post

- TheNextWeb article

LinkedIn Signal
http://www.linkedin.com/signal/

Linked in allows you to sift through the stream of updates and news.

Radian6
http://www.radian6.com/

Listen, Measure and Engage with your clients using social media monitoring tools - acquired by Salesforce.com

Samepoint
http://www.samepoint.com/

Social Media dashboard to monitor sentiment about your brand

Social Mention
http://socialmention.com/

Like Google Alerts but for social media

Synthesio
http://synthesio.com/

Advanced social media monitoring tools and dashboard.

Topsy
http://topsy.com/

A better way to search Twitter

NY Times article

Trackur
http://www.trackur.com/free-brand-monitoring-tools

Trackur search and monitoring

Twitter Search
http://search.twitter.com/

Twitter's native search

Workstreamer
http://www.workstreamer.com/

Business Listening Platform

YourBuss
http://www.yourbuzz.com/

American Express tool allows businesses to get consolidated customers comments across CitySearch, Yelp, Facebook, and other sites.

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